If you’re exploring the southern end of Okinawa and looking for a truly local experience, Harunchu Ichiba in Itoman City is a hidden gem you won’t want to miss.
Whether you’re a foodie, culture lover, or just craving a fluffy takoyaki snack, this cozy farmer’s market has something for you!
🌾 What is “Harunchu”?
The name Harunchu (畑人) means “people of the field” in Okinawan dialect—
“Hata” means field (畑), and “Nchu” means person (人).
It represents the hardworking local farmers and community spirit of Itoman.
At Harunchu Ichiba, you’ll find fresh produce grown with care, local specialties, and Okinawan soul food—all in one place.
🐙 Must-Try: Takoyaki from “Takodon”
One of the absolute highlights is the takoyaki stand “Takodon” located inside the market.
Image via Google Maps
These takoyaki balls are fluffy and gooey inside, and only ¥300 for 6 pieces—an amazing deal!
What makes it even better?
The owner gives kind explanations, changes the rubber band color based on flavors, and even apologizes sweetly if there’s a wait. It’s heartfelt hospitality at its finest.
Try the Karashi Mayo (spicy mustard) or the unique Ume Mix (plum-flavored)—truly unforgettable!
🍤 New Favorite: “Nuchibana Tempura”
Opened in June 2025, this tempura stand quickly became a local favorite.
Image via Google Maps
Whether hot or cold, these tempura items go great with beer or rice. Grab some for your evening snack or picnic by the beach!
🥗 Fresh Produce, Bento Boxes & Okinawan Treats
Harunchu Ichiba isn’t just about snacks. You’ll find fresh vegetables, colorful homemade bento (lunch boxes), and traditional sweets like Sata Andagi (Okinawan donuts)!
Image via Google Maps
One visitor even scored 6 fresh cucumbers for only ¥250!
Don’t miss the bento lunch (around ¥500)—healthy, colorful, and full of veggies.
🍩 Sata Andagi: The Crispy-Sweet Local Donut
Craving something sweet? Pick up a bag of Sata Andagi—crispy outside, fluffy inside.
At just ¥380 for 8 pieces, it’s the perfect Okinawan souvenir (if you don’t eat them all first).
📍 Info & Access
Harunchu Ichiba (畑人市場)
📍 1813-1 Zaha, Itoman, Okinawa 901-0314
📞 +81-98-840-8877
🕘 Open daily from 9:00 AM to 6:00 PM
🌐 Official Website (Japanese)
🧭 Final Thoughts
If you’re looking for authentic local vibes, great food, and a bit of Okinawan hospitality, Harunchu Ichiba is a must-visit.
Grab some snacks, chat with locals, and feel the slow life of southern Okinawa.
It’s not just a market—it’s a warm community in action.
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