If you’re exploring southern Okinawa and want a real taste of what locals eat—skip the touristy spots and head straight to Hidemaru Fish Market (英丸鮮魚店 / Hidemaru Sengyoten) in Itoman City.
📍 It’s located right across from Okinawa Fisheries High School, and just 25 minutes from Naha Airport by car!
※Image courtesy of Kuishinbou Channel.
🐠 Super Fresh Sashimi & Okinawan-Style Tempura
At Hidemaru, locals come not only for high-quality sashimi like bonito tataki and assorted raw fish plates—but also for their legendary Okinawan tempura.
💡 Everything is made-to-order, so your tempura is always hot and crispy.
Their squid tempura is especially popular, with many loyal fans coming back again and again.
Prices are reasonable, and portions are generous—perfect for lunch or dinner on the go!
💬 What People Are Saying
“The sashimi was amazing, and the tempura was freshly fried and tasty! Great volume and very affordable.”
“Hot, delicious, and the staff are so friendly—it’s easy to come here again and again!”
“You might have to wait a bit while they fry the tempura, but it’s worth it. Try the squid—it’s the best!”
The welcoming atmosphere and warm staff make this a comfortable stop even for first-time visitors. 😊
🚗 No Parking… But Still Packed with Locals!
There’s no designated parking, but locals simply pull over and hop in to buy what they need.
Since the shop runs efficiently, visiting outside of the evening rush (around 5–6pm) is your best bet.
📍 Shop Information
- Name: Hidemaru Fish Market (英丸鮮魚店)
- Address: 17-8 Nishikawa-cho, Itoman, Okinawa 901-0304
- Phone: 098-994-0288
- Hours: 10:00 AM – 7:00 PM
- Closed: Sundays
- Parking: None (street-side parking is common)
📲 Official Instagram
👉 Follow their latest updates & delicious food photos on Instagram:
📸 Click here to view their official Instagram
📝 Final Thoughts
If you’re looking for authentic local food in Okinawa without breaking the bank, Hidemaru Fish Market is the place to go.
Don’t miss out on the squid tempura and sashimi platter—a must for foodies and travelers alike!
🍤 Fresh, local, delicious—and a hidden gem in Itoman.
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