*Image from Okinawa FamilyMart official site.
If you’re traveling in Okinawa and looking for a quick, local-style breakfast—or a late-night snack after a few drinks—Asa-suba is your must-try food stop!
This mini cup of authentic Okinawa soba is only available at FamilyMart in Okinawa, and it’s ridiculously easy to prepare:
✅ Just pour hot water, mix well, and it’s ready in 10 seconds!
Yes, 10 seconds!
🍜 What is “Asa-suba”?
“Asa” means morning, and “suba” is the Okinawan word for soba (noodles).
This is a small, single-serving cup of Okinawa soba, perfect for:
- Breakfast in your hotel
- Pairing with an onigiri or bento
- A hangover cure after a night out 😅
Despite its size, the taste is BIG!
🔄 New and Improved in October 2024
The latest version of Asa-suba was released on October 8, 2024, with better noodles and more flavorful broth.
You’ll notice the springy, flat straight noodles and a clear but rich broth made from pork and seafood extracts—a signature taste of Okinawan cuisine.
🧂 What’s inside?
Inside the cup, you’ll find:
- Seasoned soup base at the bottom
- Toppings like pickled ginger and green onions on a separate film
Just remove the film, pour in hot water, mix well, and you’re good to go!
Want to kick it up a notch? Add a splash of Koregusu (Okinawan chili sauce) or Japanese shichimi spice if available!
💬 My Experience
As someone who lived in Okinawa, I’ve eaten soba in restaurants across the island—and I can honestly say this little cup captures the flavor really well.
It’s simple, satisfying, and super affordable at just 168 yen (about $1.10 USD).
You won’t find meat toppings or fancy extras, but the quality of the noodles and soup will surprise you!
📍Where to buy?
Only at FamilyMart stores in Okinawa.
You can often find them at Naha Airport, near hotels, or even small island FamilyMarts.
Look for the small white cup labeled “朝すば” (Asa-suba) on the shelf.
✈️ Perfect for Tourists!
If you’re visiting Okinawa:
- Grab one for a quick breakfast
- Enjoy it in your hotel room
- Take one home as a fun souvenir for foodie friends (just check customs rules!)
📝 Final Thoughts
- ⏱️ Ready in 10 seconds
- 🍜 Real Okinawa soba taste
- 🏪 Only at FamilyMart Okinawa
- 💴 Just 168 yen
- 🎯 Great for breakfast or late-night snack
Asa-suba might just become your favorite convenience store memory from Japan!
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