When people think of Okinawa, they often imagine beautiful beaches and resort areas…
But the east coast also offers deep, local charm and lesser-known spots worth visiting!
One of them is the Payao Direct Market in Awase, Okinawa City.
It may not be crowded with tourists yet, but it’s a local favorite packed with fresh seafood 🐠🦐
Editor’s Pick!
Table of Contents
- What is Payao Direct Market?
- What They Sell & Recommended Points
- A Hidden Spot Unknown to Most Tourists?
- Summary｜For Those Who Want a True Local Experience 🐡
- 📍Google Map
- Follow Payao Direct Market on Instagram for Updates
What is Payao Direct Market?
📍Address: 1-11-34 Awase, Okinawa City, Okinawa 904-2172
📞Phone: 098-938-5811
🕘Opening Hours: Around 9:00 AM to evening (until sold out)
🚗Parking: Available (several spaces in front of the shop)
The name “Payao” refers to floating fish reefs placed offshore in Okinawa.
Fish are attracted to these reefs and caught by local fishermen—then sold fresh and directly at this market!
What They Sell & Recommended Points
🐟 Fresh tuna, mahi-mahi, bonito, and more
🍣 Popular in-store meals like sashimi sets and seafood rice bowls
🧊 Sliced fish and frozen products available for takeout
🎣 Fish name labels and info make it fun even for fishing fans
Locals say: “Once you buy tuna here, supermarket fish just won’t cut it anymore.”
A Hidden Spot Unknown to Most Tourists?
Unlike popular areas on the west coast like Naha or the Churaumi Aquarium,
the east coast cities of Okinawa and Uruma are much quieter and less touristy.
That means you can enjoy a relaxed shopping and dining experience,
with a more authentic local atmosphere and little to no crowding. ◎
Summary｜For Those Who Want a True Local Experience 🐡
If you’re looking to go beyond the typical Okinawa sightseeing,
this spot is perfect for a deep local experience.
Come enjoy delicious seafood and authentic Okinawan vibes at Payao Direct Market!
📍Googleマップ
Follow Payao Direct Market on Instagram for Updates
最新の釣果や旬の魚をチェック！
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